MidLife Kicker
Welcome to Midlife Kicker— the podcast for those that have been moved out of corporate roles, but for various reasons, are not ready to retire. Our audience is made up of experienced individuals seeking inspiration and guidance for the next stage of their professional lives. We'll bring experts to the show with the purpose of helping you to succeed in this next stage in life.
MidLife Kicker
Getting Your First Software Customers 3x Faster
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Roy Gatling
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Season 1
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Episode 8
Send us a text--we read all of them!
Most software business founders follow the "Build-Demo-Sell" approach. They spend months and thousands of dollars building an MVP before showing it to prospects. This traditional method is both slow, risky and expensive.
There's a better way.
